2010年6月18日金曜日

WRITE THE FUTURE



久しぶりのブログです。最近はとてもバタバタでした。考えることが多すぎて、かなり悩んでいたけど、今はちょっとスッキリした。相談できる仲間がいて、期待してくれる人がいて、今は本当に恵まれた環境にいるんだと、色々あって実感してる。頑張って、たくさん考えて、いいもん作って、期待に応えるしかない。それが、ちょっとでも誰かを幸せにできる仕事だといい。

もう結構知られてるのかもしれないけど、今日貼った映像はWieden+Kennedy Amsterdamが中心となって制作したNikeのグローバルキャンペーンから。これは、かーなりヤバイ。Nike広告は例外無くいつもカッコイイけれど、これは良い意味でその予想を裏切ってくれた。たった3分間で、人生も、各国のお国柄も、そして笑い、緊張、感動のドラマまで、『サッカー』を通して伝えてしまうなんて…!ウィットも効いてるし、久々にとても興奮した映像。おかげで今はすげーサッカー見たい。テレビまだ無いけど(泣!)それにしても、このディレクションした人の頭の中が覗いてみたいわ。マジで無限の想像力。

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話は変わって、東京生活にはだいぶ慣れてきた。電車はいつまでたっても嫌いだけど、終電で疲れて帰る時に、音楽聞きながら新宿の綺麗なネオンの夜景見てると、東京来て良かったかも。と思う。(笑)最近はひたすら毎日Nujabesを聴きながらいろんなことを考えてた。夜景がVJの映像のようで気持ちいい。ちょっと悲しくなるけどWith Rainy Eyesが今一番のオススメ。

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I couldn't make a new post such a long time.. I was as busy as bee, like almost all other designers do. haha. After getting a new job, I had too much things to think about, and worried bit too much. But now, my situation is getting better, happy about it ;) One of my favorite quote by graphic designer, Stefan Sagmeister "Worrying Solves Nothing". Now, I feel like that. Because of my final thesis project, my co-workers expected me a lot, sometimes I feel pressure, but I guess it's a good chance to get a cool job. Other new employee are quite fun and we are good friends. I'm helped by them a lot. I want to meet their expectations, and wanna create something new which might be makes someone's life happier.

Today's vid is Nike's global football advert, created by Wieden+Kennedy Amsterdam. And this is f**kin awesome. Love it love it love it. Well, Nike ad is always pretty cool as you know, but this one, I thought it's different. It's just so rich contents, and surprised about that only 3 minutes can tells you a lot: Each athlete's life and their background, each country's culture, and at the same time this 3 minutes makes you laugh, makes you tensional, and makes you impressed. Through "football". I love their sharp wits. Because of this advert, I would love to see football now! (But I haven't had TV in my new apartment...) However, I wanna see inside of this director's head, how the hell he could imagine this story? So crazy, two thumbs up, well, maybe I should do four thumbs up. (include my big toes)

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By the way, I'm finally getting used to Tokyo lifestyle. I still hate rush hour's train in Tokyo, but watching bright Shinjyuku's neon signs from the train is good. Especially at the midnight, when I'm on the way to go home, that kinda makes me calm. And somehow that makes me feel like it was good choice to come to Tokyo. My current favorite music is Nujabes. Night view could be visualized image when I'm listening his sounds. my favorite truck is With Rainy Eyes. Its bit sad, but I love it always.

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